Unlocking potential: examining Generation Z’s vision for career growth in the Jordanian context

Purpose This paper aims to examine the career aspirations of Generation Z employees in Jordan, highlighting the key factors shaping their workplace preferences and expectations. By understanding these influences, organizations can develop effective strategies and human resources (HR) practices to attract, engage and retain this emerging workforce. Design/methodology/approach The research used qualitative methods through in-depth interviews with 54 Generation Z participants in Jordan. Findings The findings reveal that Generation Z employees in Jordan prioritize a supportive work environment and work–life balance. Fair pay and compensation are seen as essential to reflecting their value. Effective communication, fairness in decision-making, transparency and inclusivity are crucial for fostering trust. Emotional well-being and access to learning and development opportunities are highly valued. Additionally, social interactions and team dynamics enhance collaboration and a sense of belonging, while openness to career mobility underscores their focus on professional advancement. Practical implications The study provides actionable insights for organizations in Jordan and beyond, helping shape strategies and HR practices that cater to Generation Z’s preferences. These include creating supportive work environments, ensuring transparency in decision-making, fostering opportunities for continuous learning and emphasizing fairness in compensation. Understanding these factors is vital for companies aiming to attract and retain Generation Z talent in a competitive global job market. Originality/value To the best of the authors’ knowledge, this study is one of the few that focuses specifically on the career aspirations of Generation Z in the Jordanian context. It offers unique insights into how this generation perceives the workplace, shedding light on region-specific expectations distinct from global trends.