Evaluation of Yoga Tourism Within the Scope of Motivation Theories

Well-being and yoga activities, which are among the types of tourism that have attracted increasing attention among people in recent years due to their various benefits, also have a place in the field of tourism as they have an entertainment aspect and are considered as leisure activities. These activities are mostly visible as participation in yoga tourism. There are tools and academic resources that help examine the motivations that lead individuals to these tourism activities. As it is important to determine the motivating reasons to join tourism, specifically yoga tourism activities, at this point, motivation theories can be supportive to understand tourists' attitudes and behaviors towards travel. Hence, these theories are adopted to understand some underlying causes of yoga travelers to join yoga tourism. The aim of this study is to evaluate the motivations of tourists participating in yoga tourism, which is shaped around entertainment and spiritual purposes, in terms of these theories. Based on results, it is interpreted that motivation theories offer significant insights for tourism professionals in the yoga tourism sector on how to develop and implement p strategies to serve a variety of tourist needs.