Quantum in the Media: A Content Analysis of Dutch Newspapers

Quantum technology is expected to have an impact on society. Earlier literature suggests that certain themes may either create barriers or facilitate effective science communication. We studied 385 Dutch newspaper articles for the use of these themes. Newspapers commonly explained quantum concepts when mentioning quantum technology. They also regularly presented quantum technology as beneficial and enigmatic, often in prominent positions of the articles. The themes on economic development/competitiveness, mystical viewpoint, social progress, and risks were less common. Although these barriers are only potential barriers, we encourage journalists to weigh them when communicating about quantum technology.