PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA PADA DEALER HONDA CURUG PT MITRA MULIA SWADANA

This study aims to understand, analyze and identify the extent to which "The Effect of Promotion and Service Quality on Honda Motorcycle Purchasing Decisions at Honda Curug Dealer Pt Mitra Mulia Swadana". Promotion and Service Quality are two of the various factors that influence purchasing decisions. The population in this study were 400 Honda motorcycle buyers at PT Mitra Mulia Swadana. The sample was taken using the Simple Random Sampling technique with the Slovin formula, resulting in 80 respondents with an error rate of 10%. The data collected will then be tested using instrument tests, descriptive statistical tests, classical assumption tests, correlation tests, determination coefficient tests, regression tests and hypothesis tests. The results of this study indicate that there is a positive and significant influence between Promotion on Purchasing Decisions, namely tcalculated > ttable (2.484 >1.66488). There is a positive and significant influence between Service Quality on Purchasing Decisions, namely tcalculated > ttable (2,284> 1,66488). There is a positive and significant influence between Promotion and Service Quality together on Purchasing Decisions, namely Fcalculated > Ftable (4.965> 2.37). With multiple linear regression equations Y = 18.757 + 0.223X1 + 0.334X2.