Exploring the Fourth F of the Women’s Pages: Furnishings in the 1950s and 1960s

ReseARCh ARtiCle introductionPrior to the 1970s, most female journalists were restricted to the women's pages of newspapers.The content of the sections was largely based on women's roles as wives and mothers and was typically defined as the four Fs: family, fashion, food, and furnishings.These F-topics were also often thought to be synonymous with fluff, or what is referred to as soft news.However, recent research has shown that the soft news content of the women's pages was more complex than previously thought.[1]The sections reflected social change, technological developments, and consumer issues.