Current state and development of regional tourism products in Russia

Relevance. Currently, domestic tourism in Russia is experiencing rapid growth due to the following factors. Firstly, it is a growing trend of Russians' interest in exploring their country, which is rich in history, culture and natural attractions. Secondly, the tourist infrastructure in Russia is developing more and more actively every year, and the quality of services provided is improving. Thirdly, it can be noted how actively regional tourism products are being diversified in Russia, offering tourists a wide variety of offers for any level of needs and interest. The purpose is to study the current state and development of regional tourism products in Russia. Objectives: to study the main trends in the development of regional tourism products; to analyze the growth of tourist flow to the regions of the Russian Federation; to analyze the reasons for the growth of tourist flow to individual regions; to analyze the possibilities for improving regional tourism products in Russia. Methodology. The research methodology included the use of subjective, systemic, and process approaches to analyze the internal and external environment of regional tourism products in the Russian Federation. Results. Currently, there is a situation in which the competition of the regions of the Russian Federation in the market of regional tourist products is actively intensifying. Huge efforts are being made by the regions to attract potential tourists. Conclusions. The current situation opens up huge prospects for the tourism industry in Russia, as well as possible significant threats, among which there is a high risk of over-tourism, when most of the domestic tourist flow will be concentrated in the top ten most popular tourist regions. In this situation, the regions face important tasks of differentiating and diversifying regional tourism products, which will help in the future to more evenly redistribute the flows of domestic tourists and diversify the regional tourism products provided.