The startup model of the evolution of legal services as an ecosystem in the context of digitalization

Relevance. Global changes are taking place in the field of legal services related to the introduction of technologies and changes in the structure of the legal services market. This is due to digitalization and the emergence of new technologies, changing business models in the legal field, the growing number of legal startups, the evolution of customer needs, as well as regulatory changes and adaptation to the digital environment. The purpose is a development of a startup model for the evolution of legal services as an ecosystem in the context of digitalization. Objectives: consideration of the types of startups in the field of legal services; studying the role of legal startups and their impact on the competitive environment, as well as on the availability and quality of legal services; determining the specifics of the implementation of the ecosystem approach in legal services and its advantages for clients and service providers. Methodology. Abstract-logical analysis of special economic literature is carried out. The use of the abstraction method allowed us to consider the main types of startups and give an essential characteristic. The implementation of the modeling method made it possible to develop a model of the startup evolution of legal services as an ecosystem in the context of digitalization. Results. A model of startup evolution of legal services as an ecosystem in the context of digitalization is proposed. The implementation of the model forms a holistic view of the startup evolution of legal services by arguing the key events at each of the identified stages and stating their impact on the types of services studied. Conclusions. Digitalization of legal services leads to significant changes in the structure of the relevant market. The development of startups requires flexibility and adaptation on the part of law firms for their implementation, which requires a detailed analysis of their evolution.