Tradition and Innovation: in search of the “assemblage point”

Relevance. Modern science has accumulated a certain arsenal of fundamental works aimed at studying the role of traditions in the social reality of today. At the same time, the interdisciplinary potential of the socio-cultural, socio-philosophical, socio-political methodology for determining the "assemblage point" that would combine tradition and innovation, which could take into account the uniqueness of our civilization and serve as a guide for the formation of modal structures in the social institutions of Russian society, has not been realized. The purpose is conceptualize the provisions of interdisciplinary theories and approaches to finding one's own Russian "assemblage point" in the context of the transformation of the social reality of modern society. Objectives: to characterize the strategies of scientific discourse for understanding the dichotomy of "tradition and innovation" in the context of social development; to determine the prospects of sociological science for its verification and empirical justification. Methodology. The methodological foundation of the study is built on the basis of a socio-cultural approach, which allows us to consider with a high degree of relevance the continuum of “tradition and innovation” in the dynamics of the transformation of modern society under the influence of new modalities and cultural practices. Results. A theoretical interpretation of the unity and opposition of the conjugation of innovation and tradition is presented. The cultural "firmware" shared by society is defined as the main factor of the modern world order in the implementation of innovations and the use of its elements in specific everyday practices. Conclusions. A long-term strategy of social development is impossible without achieving homeostasis between tradition and innovation. Higher ontological meanings, cultural patterns and social norms shared by all members of society can be the basis of such a structure. Ideally, this is the “assemblage point” that would open up opportunities for the individual to strive for harmony with the world and creative interaction with other people.