Whaling: Good for the World, the Nation, and You

Abstract This article explores the evolving rhetoric of commercial whaling advocates in Japan and Norway, who frame whaling as essential for global, national, and personal health. I show that proponents leverage sustainability discourse and health narratives to present whaling as beneficial for marine ecosystems, national food security, and individual well-being. By coopting the language of the United Nations’ Sustainable Development Goals (SDGs) and casting whaling as “healthy,” the whaling industry and its backers challenge the anti-whaling hegemony, portraying it as irrational and unscientific. While the alleged environmental benefits of whaling have been significant to the rhetorical arsenal of the industry since at least the 1990s, a growing emphasis on the personal health benefits of whalemeat suggests the opening of a new front in struggles to influence public opinion.