Televisual Inequalities and Gender Dynamics in German News: Health Experts During the Covid-19 Crisis

This study explores gender representation among healthcare experts on German television during the first wave of Covid-19 reporting, addressing the broader issue of gender disparities in media coverage. Using Caldwell’s concept of televisuality and the audio-visual character analysis (ACIS) method for content analysis, we examined 174 corona-related news programmes that aired between 16 April and 30 April 2020. Of the 2,240 characters analyzed, 1,299 were experts, yet only 15% were women. Despite women’s strong presence in healthcare professions, men overwhelmingly dominated medical and political discussions during this period, while women were more frequently shown in supportive or emotional roles. These findings reveal a significant gender gap in the visibility and portrayal of experts during the pandemic’s early crisis communication, with men disproportionately occupying authoritative roles. This imbalance underscores how media coverage in public health emergencies continues to reinforce traditional gender norms, limiting female representation in leadership positions. The study highlights the need for more equitable media representation in crisis reporting to better reflect societal diversity and ensure inclusive communication.