Developing a management framework to position South Africa as a preferred seafarer labour supplier

South Africa’s strategic position along the Cape Shipping Route connects Asia and Europe, with over 30,000 vessels using this corridor annually. Despite the 2014 launch of Operation Phakisa’s Oceans Economy and the Comprehensive Maritime Transport Policy (CMTP), the country has struggled to capitalise on global seafarer shortages and shipping-related employment opportunities. This study examines how South Africa can strengthen its seafarer development programme by addressing placement challenges, capacity constraints in maritime education and training, and recruitment considerations of maritime employers. It also explores lessons from leading labour-supplying nations and the impact of technological advancements on seafarer roles. Key challenges include limited career progression and development opportunities, contributing to seafarer vulnerability and despondency. The study identifies critical decision-making factors in seafarer placement and proposes a management framework based on Fayol’s classic management theory and the 5 Ps of Pryor. This framework provides strategic guidance for South Africa to position itself as a preferred labour-supplying nation. By aligning stakeholder efforts, this research offers a roadmap for policymakers and industry leaders to enhance seafarer development, bridge employment gaps, and strengthen the country’s maritime labour market through informed policy and strategic management.