Parasocial relationships, social support and well-being: A mixed-methods study among Indian youth

The purpose of this study was to explore the relationship between parasocial relationships formed over social media, perceived social support in real life and psychological well-being among the Indian youth. In the quantitative stage of the study, a survey of 124 participants (Mean age 20.6 years) was conducted using the Multiple Parasocial Relationships Scale and the Psychological Well-Being Scale. The qualitative stage of the study comprised semi-structured interviews of 15 participants who showed above average intensity of parasocial relationship with their favourite celebrity on social media. The findings suggest that the intensity of parasocial relationships does not have a significant relationship with well-being and that people who form strong parasocial relationships do not necessarily lack good social support in real life. The study highlights how parasocial relationships may coexist with real relationships, without impacting well-being.