Designing Model of Supply Chain Focusing Business Performance in Diary Industries

Nowadays, organizations are able to gain sustainable and long-term competitive advantages for themselves by relying their information and knowledge which leads to improve their performance. For this mean, supply chain management has been the focus of management researchers as an effective approach in creating long-term relationships between raw material suppliers and final consumers. The purpose of writing the current research is to represent model for measuring the impact of supply chain management on business performance in dairy industries. The statistical population in the qualitative section included 14 senior managers of the subsidiaries of Damdaran Company and in the quantitative section included 610 experts and managers in different levels of Damdaran company from which 236 ones were selected as a sample. At first, the research model was obtained through semi-structured interviews with experts and during the coding process. The final supply chain management model includes dimensions of financial factors (price and production cost components), integration (supplier and customer integration components) and environmental factors (including eco-friendly design, green productivity, and intra-organizational factors components) and includes 28 indicators. Meanwhile, final model of business performance was included the dimensions of strategic performance (market position components and competitive power development components) and market performance (including financial performance components and sales performance) and includes 14 indicators. Finally, the results of structural equation modeling illustrated that supply chain management has a significant impact on the business performance of dairy industries.