Comprehensive Comparative Rating Assessment of Meat- Processing Enterprises in the Vologda Region

The article reflects the results of a comprehensive comparative rating assessment of meat-processing enterprises in the Vologda region, based on a system of indexes that allows us to evaluate, on the one hand, the financial results of the enterprise, and on the other hand, the opinion of those who directly consume its products. The object of the study was 13 meat-processing enterprises – participants of the “True Vologda Product” brand as of 2024, for which an assessment of their financial condition and potential was also carried out. The purpose of the research – comparative assessment and rating of Vologda meat-processing enterprises participating in the voluntary certification system of products “True Vologda Product” based on the original methodology for comparative comprehensive assessment of brand member producers. Materials and methods. The study used a method of multidimensional comprehensive comparative rating assessment of enterprises based on a system of two categories of indexes: indexes for assessing consumer preferences and indexes for assessing the financial condition of enterprises. Comparative comparisons were made with the results of applying this method to the same sample of enterprises obtained during the study conducted in 2020. Information was collected using questionnaire survey methods, standardization and generalization of results, statistical methods, and the rating assessment method. A graphical method was used to present the assessment results. Results. A rating of enterprises was constructed based on the indexes of integrated levels of their comparative assessments, which made it possible to formulate the functional characteristics of meat product manufacturers for the population based on the degree of their participation in ensuring the development potential of the regional commodity brand “True Vologda Product”. The identified problems in the work of the studied enterprises in the industry made it possible to determine the driving factors for the growth of their potential. Conclusion. The analysis of meat-processing producers participating in the brand “True Vologda Product” conducted on the basis of a comprehensive approach allowed us to identify the strengths and weaknesses of these enterprises, which in general allows us to judge the fairly high economic potential for the development of the meat-processing industry in the Vologda region, the availability of opportunities for expanding the sales market both within the region and beyond, including a more intensive expansion of the geography of exports. Products of agricultural origin, made from certified environmentally friendly raw materials, have undeniable competitive advantages compared to products imported from neighboring regions and imported products.