Statistics as a Reflection of the Influence of Factors on the Economic Behavior of Households

The purpose of the study is to substantiate the criteria and develop classifications of factors influencing the economic behavior of households. The relevance of the study is due to the importance of economic behavior, which is influenced by various factors that activate the functions of the population related to the needs, desires, values and orientations of people. However, modern factors influencing the economic behavior of households have not been fully studied. Most researchers consider them fragmentarily, without linking them to the capabilities of the population, the economic situation, the state of the external environment, economic development trends, cultural characteristics and living conditions, and forms of household management. The study attempts to take into account and analyze the key factors influencing household behavior according to the criteria of the degree of rationality or irrationality of deeds and actions of people. The most important factors influencing household behavior are used: the level of inflation and income; human development; efficiency of public administration and informatization of the economy. The materials and methods of research are digital meters of official statistics and the following methods: index, balance constructions, groupings, multifactorial analysis and comparison of various data. The author has assessed the factors influencing household behavior by socio-economic indexes for the period 2010-2023, which allow an objective reflection of actions and deeds of people depending on changes in the situation in the internal and external environment of the population. Based on the results of a review of theoretical and methodological approaches, a classification of factors has been developed that have a direct impact on the behavior of people, their needs, production and development trends in the country’s regions. It is found that inflation is a key economic factor that has a significant impact on the life, incomes, and activities of households, and it often artificially reduces the work and knowledge of people. During inflation, the purchasing power of money decreases, and this forces households to look for ways to ensure their survival, self-preservation, reduce the cost of consuming goods, and abandon traditional goods and needs. The unfavorable habitat and unpredictable living conditions of people negatively affect the well-being and rational behavior of households. Conclusion: the use of a statistical approach to reflect criteria and factors influencing the economic behavior of households has made it possible to identify the real positive and negative impacts of the external environment, measure the level of development and contribution of a particular territory to the country’s economy, minimize irrational actions and maximize rational actions of households, which is important in the development strategy and recommendations to improve the public policy aimed at activating economic behavior to enhance the quality of life of the population.