THE USE OF ARTIFICIAL INTELLIGENCE IN CREATIVE ADVERTISING CAMPAIGNS

The rapid advancement of Artificial Intelligence (AI) has revolutionized numerous industries, with advertising being one of the most significantly impacted. This paper explores the transformative effects of AI technologies on advertising strategies, practices, and outcomes, particularly in the creation of creative advertising campaigns. By analyzing a wide range of relevant literature in the field, the study aims to understand the current trends, methodologies, and effectiveness of AI-driven campaigns. Additionally, practical examples from leading companies are examined to illustrate how AI technologies are being implemented in real-world scenarios to enhance creativity, target audiences more effectively, and measure campaign success. This research contributes to the growing body of knowledge by providing a comprehensive overview of AI's role in modern advertising, offering valuable insights for marketers and academics interested in the integration of AI in creative processes. The findings are expected to highlight the transformative potential of AI in advertising and suggest best practices for leveraging these technologies to maximize campaign impact.