TECHNOLOGICAL INNOVATIONS IN TOURISM BASED ON CIRCULAR ECONOMY

The circular economy represents an innovative approach to economic development that promotes the sustainable use of resources through recycling, reuse, and waste reduction. In the context of tourism, the application of circular economy principles is becoming increasingly significant, especially with the support of technological innovations that enable more efficient and sustainable practices. This paper explores technological innovations in tourism that are based on the principles of the circular economy, including smart resource management systems, digital tools for optimizing energy efficiency, applications for recycling and waste management, as well as platforms for educating tourists about sustainability. Concrete examples of successful implementations of these technologies in various tourist destinations and sectors, such as hotels, restaurants, and travel agencies, are analyzed. Through quantitative and qualitative research methods, the paper provides insights into the economic, ecological, and social benefits brought by these innovations. Special emphasis is placed on evaluating their efficiency and potential for wider application with the aim of achieving sustainable tourism development. The conclusions of the paper highlight the importance of technological innovations as a key factor in the transition to a circular economy in tourism and propose strategies for improving and expanding these practices on a global level.