HOW TO INCREASE THE FUNCTIONS OF ARTIFICIAL INTELLIGENCE IN BUSINESSES
Artificial intelligence (AI) is a revolutionary technology with far-reaching implications for humanity across all disciplines. Businesses must enhance their AI capabilities to ensure customer satisfaction and gain a competitive advantage. Key measures to improve AI utilization include: AI Integration and Application Areas; Automation is increasingly used in customer service and production processes, with AI also enhancing prediction and data analytics for forecasting and strategic planning. Additionally, AI helps personalize customer experiences and supports quality assurance systems. AI Investment in Technological Infrastructure; Organizations are investing in cloud computing, big data solutions, and high-performance processors, alongside procuring or developing AI software and related technologies that suit their specific needs. AI Competencies and Training Programs; Businesses are focusing on employee development by implementing training programs that enhance AI-related skills, while also recruiting AI experts and upskilling their existing workforce. Data Management; Effective data management includes the collection and analysis of large datasets, as well as ensuring robust data privacy and security measures. AI Strategy and Vision; Developing a comprehensive AI strategy aligned with organizational goals is crucial, with a focus on fostering leadership buy-in and promoting cultural transformation across the company. Partnerships and Interconnected Network; Collaboration with universities, research centers, and tech companies is essential, alongside forming partnerships with innovative AI startups to leverage new opportunities. Evaluation and Enhancement of AI Performance; Continuous monitoring and evaluation of AI applications ensures they perform optimally, while implementing ongoing improvement processes helps maintain and elevate performance. Enhancing AI capabilities requires not only technological investments but also strategic planning, competence development, and cultural transformation. By focusing on these areas, organizations can fully leverage AI benefits and achieve long-term competitive advantages. This approach provides a comprehensive overview of AI's impact on organizations and offers recommendations for current and future actions.
Authors
- Mustafa Cem Aldağ (ORCID: https://orcid.org/0000-0001-7224-2277)
- Bülent Eker (ORCID: https://orcid.org/0000-0003-3227-050X)
Publication Details
- Published
- 2025-01-01
- DOI
- https://doi.org/10.24867/future-bme-2024-088
- Primary Topic
- Economic and Technological Systems Analysis
- Type
- article
- Field-Weighted Citation Impact
- 0.00