DIGITAL TRANSFORMATION AND HR TECHNOLOGY – INTEGRATING AI INTO TALENT ACQUISITION AND RETENTION OF EMPLOYEES

The integration of artificial intelligence into human resources has driven significant advancements in talent acquisition and employee retention. This paper examines how AI-powered technologies have transformed recruitment processes by enhancing candidate sourcing, streamlining applicant tracking, and leveraging data analytics for better hiring decisions. These innovations have enabled organizations to attract top talent more efficiently and improve the overall candidate experience. In addition to recruitment, AI has been pivotal in developing effective retention strategies. This study includes key case studies and industry examples that showcase successful AI implementations in HR, but also some challenges and ethical considerations. By exploring these issues, we provide recommendations for HR professionals to harness AI’s potential responsibly and ethically. In conclusion, AI’s integration into HR functions represents a transformative shift, enhancing both efficiency and employee-centric approaches. This paper highlights the critical role of strategic AI implementation in modernizing HR practices and driving organizational success.