INTEGRATING SUSTAINABILITY AND CIRCULAR ECONOMY PRINCIPLES IN LEADERSHIP AMIDST UNCERTAINTY

After the recovery process of the world economy from the consequences of the Coronavirus, the crisis in Ukraine and the problem of the increase in living costs, a new business scene and a leadership role have been established. Inevitably, online businesses have replaced a part of the communication and way of motivating employees, and increased the importance of flexibility of thinking. They also increased the need for metacognitive knowledge and the ability to learn quickly as a means of survival in a dynamic environment, and the necessity for decision-making in a world where the only certainty is that nothing is certain. One of the key parameters for adapting to the new situation is the mentor's influence on the development of competencies in human resources, and establishing the foundation of sustainable leadership as an increasingly important concept, with a focus on environmental protection. The paper investigates the aforementioned influence of leaders who, in addition to their traditional role, are steadily moving into the role of Coach who provides support to employees, encourages new ways of thinking, and nurtures curiosity and faith in the value of continuous learning. On the other hand, a Coach sets an example of ethical behaviour and brings decisions under the principles of nature preservation. A mentor behaves as a leader who takes care of the circular economy, such as the productivity of resources, the elimination of waste and pollution, and the restoration of natural systems for the organisation to be successful and sustainable over time, as well as the pioneer and promoter of this important topic. The goal is to look at the key elements and characteristics that make a leader successful and efficient, and a leader who acts in accordance with the circular economy.