EXAMINING THE IMPACT OF DISRUPTIVE ATTRIBUTES OF THE INTERNET ECONOMY ON THE SUCCESS OF SMALL AND MEDIUM-SIZED ENTERPRISES IN THE REPUBLIC OF SERBIA

The work examines the impact of the most significant disruptive attributes of the Internet economy on the success of small and medium sized enterprises. The aim of the study is to identify and quantify the influences of key disruptive attributes of the Internet economy on the success of small and medium-sized enterprises operating in the Republic of Serbia. The research was conducted on a sample of 116 small and medium-sized enterprises from various sectors, noting that service sector enterprises dominate. Data was collected using a structured questionnaire developed specifically for this research through exploratory factor analysis. Structural Equation Modeling (SEM) was utilized in the study.