IMPLEMENTATION OF KAIZEN MANAGEMENT IN E-COMMERCE

The rapid growth of e-commerce has become a significant part of the global economic paradigm, especially with the rise of digitalization and internet accessibility. Kaizen management plays a crucial role in Japanese companies across various industries, including e-commerce. In contrast, Serbia's e-commerce sector faces challenges that disrupt its ability to meet international standards of quality and speed. By implementing Kaizen principles alongside Lean methodologies, that focus on waste elimination and process optimization, the research proposes strategies for enhancing the efficiency of Serbian e-commerce platforms. The findings suggest that adopting Kaizen can lead to significant improvements in Serbia's online trade sector, driving continuous improvement and long-term growth. This interdisciplinary approach, inspired by Japanese excellence, holds the potential to revolutionize Serbian business practices, making them more sustainable and competitive.