OPTIMIZING FINANCIAL STRATEGIES IN INDIAN AQUACULTURE: A CASE STUDY OF WEST GODAVARI

This paper explores financial strategies in aquaculture, focusing on the West Godavari District of Andhra Pradesh, India. Despite India’s prominence in global aquaculture, the sector faces significant challenges that necessitate robust financial planning, advanced technology, and effective regulation. Adopting a qualitative research approach, this study uses in-depth interviews and structured surveys with aquaculture farm owners and finance managers to examine investment planning, cost management, financial risk mitigation, and revenue optimization. This study integrates blockchain technology with Community-Supported Aquaculture (CSA) models to enhance transparency, financial stability, and operational efficiency. Blockchain improves product traceability and trust while smart contracts reduce intermediary costs and fraud risk. The CSA model supports shared investment and risk among local communities, fostering economic resilience for farmers and building beneficial relationships. Key support for these financial strategies comes from strategic partnerships with NGOs and government agencies, alongside regulatory compliance. Increased digital literacy and training have made these technologies more accessible. Continuous feedback from stakeholders and regular audits have facilitated ongoing improvements in financial strategies. This study highlights how these integrated financial mechanisms can transform the economic landscape of India’s aquaculture industry, offering sustainable advantages and serving as a replicable model for other regions and sectors. Finally, a framework combining blockchain and CSA models was presented to enhance financial strategies. This framework highlights diverse funding sources and provides decision support for financial sustainability, while addressing gaps in the literature on funding channels, capital allocation, and operational practices in the Indian aquaculture sector.