ANALYSIS OF FACTORS INFLUENCING EMPLOYEE SATISFACTION AND STRATEGIES FOR IMPROVING IT IN THE TOP MANAGEMENT OF A TRADING COMPANY

Employee satisfaction surveys within companies allow for the identification of the current situation among employees, potential issues, as well as improvement suggestions that enhance the efficiency and success of the company. This study uses comparative data from the annual employee satisfaction survey in top management in a commercial company for the years 2023 and 2024, to determine how improvement measures for certain satisfaction factors impact employees. The survey was conducted through questionnaires among directors. The research methods employed include the analysis of relevant literature, surveys, and interviews with directors. The collected data provides a basis for making important decisions regarding policies and practices that affect management. The study explores factors contributing to directors' satisfaction, including the work environment, opportunities for professional development and advancement, compensation and benefits, and decision-making autonomy. The aim of the paper is to highlight to HR leaders and general directors the factors influencing the satisfaction and engagement of employed directors, as well as the importance of conducting annual employee satisfaction surveys to achieve better company results. Additionally, the paper offers recommendations for improving this aspect. The results indicate a positive relationship between the mentioned factors and job satisfaction among employees. It concludes that organizations that pay attention to the satisfaction of their directors can expect improvements in their productivity, loyalty, and overall company success. This research contributes to a better understanding of the factors influencing employee satisfaction in top management, as well as practical examples for improving each of these factors.