CURRENT LANDSCAPE AND CHALLENGES: PRODUCT DEVELOPMENT OF ELECTRIC SCOOTERS IN INDIA

Electric Vehicles have been on the roads in India for more than a decade. The issue of urban traffic congestion, pollution, and energy imports has made it imperative to take strong measures to adopt green technologies. India has very large homegrown automotive OEMs and also Multinational companies from developed countries. The ecosystem for automotive manufacturing is one of the largest in the globe. This paper provides an in-depth analysis of the current landscape and challenges surrounding the product development of electric bikes in India. The Electric Vehicle in India has come a long way encouraged by policies, local design and manufacturing capabilities, and adoption by consumers. The analysis covers the strength of Indian product development capabilities, Manufacturing ecosystem, Services industries, and policy implementations. The presence of charging infrastructure and the importance of the same is studied. Insights from industry stakeholders, government policies, and consumers, this study identifies critical gaps in the product development process. A comprehensive assessment of the current status and challenges in electric scooter product development is developed with an aim to inform policymakers, industry stakeholders, and researchers about the opportunities and roadblocks in advancing green transportation solutions in India. The goal of this research would be to identify the gaps which exist to make India a product development capability centre.