Big Data analysis of e-commerce Live Streaming Mode based on Alibaba International Station*

In 2020, under the influence of the novel coronavirus epidemic, global cross-border trade has been hindered. The digital transformation of the foreign trade industry has given birth to a new form of cross-border e-commerce live streaming. As a mainstream cross-border e-commerce B2B platform, Alibaba International Station has launched the world’s first B2B cross-border e-commerce live streaming, becoming the focus of attention in the industry. Taking stroller products as an example, this paper conducts SWOT analysis on the cross-border e-commerce live streaming model of Alibaba International Station based on big data and summarizes the path of cross-border ecommerce live streaming to fully empower foreign trade transformation and upgrading in the post-epidemic era.