PROJECT MANAGEMENT SYSTEM SOCIO-ECONOMIC DEVELOPMENT OF THE REGION

The research is devoted to the application of the project approach in regional management. The article analyzes the theoretical and methodological foundations of project management in close connection with strategic planning, program-target methods and hybrid methodologies. The key elements of the project management system, such as flexibility, transparency and resource synergy, are considered. Special attention is paid to the role and functions of the participants: government authorities, business, scientific institutions and public organizations. The study revealed problems of coordination of levels of government, institutional gaps and insufficient complexity of measures. Ways to improve the efficiency of project management are proposed, including digitalization, adaptation of flexible methodologies and elimination of bureaucratic barriers.