Conscious Capitalism: A New era for Business?

Objective: This study aims to analyze the advances in the concept of Capitalism towards Conscious Capitalism, highlighting its main pillars and the benefits for organizations and society. Theoretical Framework: The Conscious Capitalism model reflects a paradigm shift, where success is measured not only by economic-financial results, but also by the positive impact generated on society and the environment. Over the years, this approach has gained support, with several organizations adopting sustainable and responsible practices. The movement is seen as a natural capitalism evolution in response to contemporary global challenges, such as social inequality and the organizations in society role, promoting a more inclusive, sustainable and ethical capitalism model. Method: The research is based on a bibliographical review of works that provide a theoretical basis for understanding the topic. The four fundamental Conscious Capitalism pillars were analyzed: greater purpose, stakeholder integration, conscious leadership and conscious culture, evaluating their implications for the business environment and society. Results and Discussions: The results indicate that the conscious practices adoption can not only increase the organizations competitiveness, but also generate value for all shareholders involved. Originality/Value: The study is original and has value because it reinforces the need to align organizational interests with social and environmental impacts, promoting a business model capable of balancing profit and social responsibility, driving a fairer and more sustainable future.