Suomen ammattikorkeakoulujen rehtorien strategisen johtamisen orientaatiot: julkinen, yksityinen vai hybridi?

Strategic orientations of the rectors of Finnish universities of applied science: public, private or hybrid? The importance of strategic management of higher education institutions has been emphasized in recent years. At the same time, their role as autonomous organizations has been strengthened. Research on the orientations of strategic management, i.e. what is understood by it, is so far scarce. This study examines rectors’ orientations of strategic management in universities of applied sciences in Finland, i.e. what kind of thinking models are used in strategic management. The research examines the goals, priorities and opportunities of strategic management in higher education context. In summary, it can be stated that universities of applied sciences are managed with the strategic orientation of both public, private and hybrid organizations. Understanding the orientations of strategic management is central to higher education institutions.