The Impact of "Technology-Organization-Environment" Factors on the Digital Transformation of Retail Enterprises

Based on the framework of "Technology-Organization-Environment", using the fuzzy set qualitative comparative analysis method, we take A-share listed retail enterprises as the research object, and explore the influence mechanism of the seven antecedents, namely, digital resource infrastructure, digital human resources, innovation capacity, absorption capacity, adaptive capacity, digital economy policy and marketization process, on the digital transformation of enterprises. digital transformation. The study finds that there are five types of groupings in high-level digital transformation, which can be categorized into four types: learning and transformation with technological-environmental synergy, coordinated pioneering with technological-organizational-environmental linkage, environment-led passive change, and technology-supported self-driven change. The study shows that digital resource infrastructure has a general driving effect on digital transformation of retail enterprises, and to a certain extent, it can substitute for innovative and adaptive capabilities; digital economy policy, as a key environmental element, is the main force driving the transformation. In addition, firms that fail to achieve a high level of digital transformation generally lack digital resource infrastructure, innovation capacity, digital economy policies and marketization processes.