Analysis of green marketing strategy of clothing brand under consumer cognition

In the global environmental issues have been paid more and more attention today, social and economic development in the social and consumer welfare at the same time caused a bad natural environment and social environment directly threaten people's health. Sustainable development has become a major issue that countries all over the world pay more and more attention to, and environmental protection is a key part of the implementation of sustainable development strategies. As the pillar industry of our country, the implementation of green marketing will inevitably have a significant positive impact on the sustainable development of our country. Based on the current situation of green consumption in the clothing industry, this paper proposes corresponding strategies for the implementation of green marketing for Chinese clothing enterprises through the analysis of 4P marketing theory and consumer cognition.