Research on the Development Path of Cultural Tourism Integration in Shaya County from the Perspective of New Quality Productivity

New quality productivity, as an industrial development concept vigorously promoted in China, has been applied in various industries. In recent years, China has focused on developing the cultural and tourism industry, aiming to solve the main contradictions at the current stage of the country. The cultural industry and the tourism industry share certain similarities in their development paths and concepts, and there is also a certain relationship between the development of the cultural and tourism industries. As a region with well-developed cultural and tourism industries in China, Xinjiang, represented by Shaya County, focuses on building a cultural and tourism industry cluster with ethnic characteristics. Therefore, based on the perspective of new quality productivity, this article selects Shaya County as the research subject to analyze the inherent correlation between the two major industries of culture and tourism in Shaya County's development, in order to help Shaya County and even the southern Xinjiang region achieve the transformation of new formats and development as soon as possible.