A Study on the Translation Quality of Chuanzheng Cultural Tourism Texts from the Perspective of Reception Aesthetics

This study scrutinizes the translation quality of Chuanzheng cultural tourism texts using reception aesthetics, focusing on readers' roles in textual interpretation. Through questionnaires and case analyses, it identifies issues in current translations, including linguistic, cultural, and aesthetic facets. It proposes strategies to enhance translation quality, aiming to foster an international appreciation of Chuanzheng culture. The findings reveal that translations often struggle with inappropriate word choices, syntactic mismatches, and the failure to convey cultural nuances and aesthetic connotations. This hinders target readers' comprehension and appreciation of cultural tourism texts’ translation. The study advocates for a reader-centered translation approach, emphasizing cultural understanding, strategic translation methods, and consideration of target readers' expectations. By addressing these issues, this research contributes to improved translation practices in cultural tourism, promoting global understanding and appreciation of Chuanzheng culture. It underscores the importance of translation in fostering cross-cultural communication and cultural exchange.