THE ROLE OF UX DESIGN IN THE OPERATIONAL EFFICIENCY MANAGEMENT OF A COMPANY

The article describes the evolution of approaches to managing the operational efficiency of a company through the prism of industrial revolutions and management schools. It is shown that new approaches and tools for management are used in the digital economy, one of them is UX design. The influence of UX design on the financial and economic results of the world’s leading transnational companies is studied. The advantages of using UX design for the company as a whole are shown, as well as the directions for using UX design to solve internal problems of the company and from the point of view of promoting products or services to customers. The role of UX design in managing the operational efficiency of a company and possible strategies for its application in the company are described.