EVOLUTION OF THE CONCEPT OF EMPLOYEE CAREER MANAGEMENT IN HIGHER EDUCATION INSTITUTIONS

The article deals with the evolution of the concept of career management in higher education institutions in the context of modern changes in the economy, digitalization and globalization. The article analyses traditional and modern approaches to career management, including independent and hybrid models, and their impact on the professional development of university employees. Special attention is paid to the need to introduce digital tools and predictive models to optimize the planning of career trajectories. On the basis of the study, recommendations for improving career management systems that ensure a balance between organizational goals and individual expectations of employees are proposed.