SPORTS PROMOTION: NEW MARKETING TOOLS AND APPROACHES

The article discusses modern methods and approaches to promoting sports and sporting events in the market. The author analyzes the latest marketing tools that help attract the attention of a wide audience for sports. This article discusses innovative technologies such as virtual and augmented reality, which open up new horizons for interacting with the audience. These technologies allow you to create unique experiences and engage your audience in sporting events, even if they are located at a distance. Special attention is paid to the use of social networks, VR technologies in sports, phone applications, as well as interactive sports quests. In his research, the author emphasizes the importance of analyzing the audience, modern market realities and adapting best practices to maximize marketing effectiveness in promoting sports. The author also examines the impact of digital technology on sporting events, including the use of mobile apps that provide audiences with access to exclusive content, statistics, and other useful features. These applications help to improve the experience of attending events and make user interaction more convenient and informative. The article will be useful for marketers, sports managers and anyone who is interested in modern approaches to promotion in the field of sports.