The Gig Economy of Care: Analyzing “The Airbnb of Eldercare” and Its Policy Implications in British Columbia

Background: This study critically analyzes the impact of platform capitalism on elder care in British Columbia, focusing on Tuktu, an app-based tech startup that mediates care services through digital platforms. Analysis: Using feminist and intersectional theory, we explore how Tuktu’s business model commodifies care and exploits care workers by misclassifying them as independent contractors and stripping them of labour rights and protections. Conclusions and implications: We advocate for comprehensive policy reforms that ensure equitable labour standards, uphold the dignity of care recipients, and promote community-based care solutions. The study also calls for stronger regulation of digital platforms in the care economy, ensuring that the integration of technology enhances, rather than undermines, the quality of care and labour conditions.