A New Management Paradigm in the Digital Economy

The aim of this study was to identify the key focal points in the formation of a new management paradigm amid the exponential growth of digital technologies and the digital economy. The primary objectives included determining the conditions, development directions, levels, and contradictions of the emerging paradigm. This research employed general scientific methods such as analysis, synthesis, and grouping. A review of existing theoretical and practical studies on new management principles and managerial thinking was conducted, using a rhizomatic approach to identify trends and connections, as well as alternative structuring through a development matrix based on various focal points. The study revealed that development trends are multidirectional, societal changes occur asynchronously and in a differentiated manner, and their effects can be both positive and negative. In an era of high turbulence and exponential growth, localized patterns and models emerge instead of universally accepted ones, making flexible management and systems thinkingcrucial. The findings suggest that rather than establishing a rigid management paradigm, decision-makers at all levels should navigate a turbulent environment by employing different focal points. The proposed management development matrix serves as a tool for fostering systemic thinking among leaders, allowing them to consider existing contradictions and prioritize values. The scientific novelty of this study lies in the application of contemporary approaches for systematizing current trends, drawing on post-structuralist philosophy and alternative cognitive tools. These results may be useful for managers at all levels, professionals in corporate development sectors, government administration, and researchers.