FORMATION OF PROFESSIONAL QUALITIES OF EMPLOYEES IN THE DIGITAL ECONOMY

The object of the study is the professional qualities of employees. The subject of the research is the process of forming the professional qualities of employees in the digital economy. The paper aims to identify, evaluate, and classify the directions of development of professional labor qualities of employees in the digital society. The scientific novelty of the study lies in the analytical understanding of the strategy for forming the professional labor qualities of employees in modern conditions, determining the ways of developing the competencies and skills necessary for national development. The research methods are systematic, logical, structural, comparative analysis, and expert assessments. The results of the study showed that the key competencies in demand by leading Russian employers are in many ways similar to the key competencies of foreign companies focused on the active sector of market sales. The development of high-tech production and the use of advanced technologies require other professional competencies. A significant influence of clip thinking is also noted. The author concludes that the formation of an employee’s professional qualities in a digital society is an integrative, multicomponent process, characterized by level-specific traits, each reflecting varying degrees of development in its constituent components.