Social Media Engagement Among Oculoplastic Surgeons in India: Patterns and Perceptions

Members of OPAI largely see social media engagement as an important part of practice building, but unfamiliarity with the platform and constant pressure to post content are challenges faced by them. Social media presence appears to benefit some surgeons by way of an increase in clinic visits and improved visibility. Facebook and Instagram remain the most popular platforms favored by the OPAI members. The proportion of oculoplastic surgeons below 40 years of age who are active on social media is significantly higher than those aged over 40 (p<0.0001).