PBTMS: A Blockchain-Based Privacy-Preserving System for Reliable and Efficient E-Commerce

With the development of communication infrastructure and the popularity of smart devices, e-commerce is presenting in more diverse forms and attracting the attention of more and more users. Since e-commerce transactions usually involve sensitive information of a large number of users, privacy and security have become increasingly important issues. Despite certain advantages (e.g., trading security), the privacy protection capability and efficiency of blockchain is still limited by some key factors, especially of its architecture. In this paper, we propose a blockchain-based privacy protection system named PBTMS that integrates zero-knowledge proofs, hybrid encryption, and Pedersen commitments as foundational mechanisms to ensure robust privacy protection for transaction data and user information. To achieve secure, reliable, and efficient e-commerce transactions, the PBTMS employs blockchain technology and consensus mechanisms to enable distributed storage, thereby mitigating single points of failure and addressing the risks posed by malicious nodes. Moreover, by integrating on-chain storage with off-chain computation, the system substantially reduces blockchain-related overheads, including processing time, gas consumption, and storage costs. This design establishes the PBTMS as a highly adaptable and efficient system for the evolving requirements of secure and privacy-preserving e-commerce platforms. Theoretical analysis and experimental validation demonstrate that PBTMS reduces decryption and authentication times by 79.2% and 52.6%, respectively, while cutting encrypted data size by 52.5% and overall gas consumption by 55.4%, outperforming state-of-the-art solutions. These results indicate that PBTMS is a reliable and efficient system for secure e-commerce transaction platforms and provides a novel approach to enhancing privacy protection in e-commerce.