PROBLEMS AND COUNTERMEASURES OF CORPORATE FINANCIAL ANALYSIS

Financial analysis is based on the accounting data of an enterprise for a certain period of time and the corresponding financial statements. Using the method of analyzing the financial professional system in combination with the production and operational situation of the enterprise, the data is combined and processed to form a report on the financial analysis of the enterprise. The purpose of financial analysis is to analyze the current activities and management of the enterprise, disclose problems and risks in the process of activity and assist decision makers at the enterprise in a clear understanding of the current operational status and financial situation, on the basis of which it is possible to properly predict the development trend of the enterprise and clarify the strategic direction.