Visual Analysis Study of Motion Graphic Effect as Visual Communication for Mental Health Empowerment

This study analyses the effectiveness of motion graphics in promoting mental health through qualitative content analysis. The study demonstrates the significance of visual elements, design concepts, and motion effects for disseminating ideas and empowering individuals. Color, typography, and images can elicit emotions, encourage empathy, and strengthen audience connections. Storytelling and message delivery are enhanced by motion effects such as pacing, timing, and animation techniques. This study contributes to the growing knowledge of visual communication and mental health and offers designers, practitioners, and stakeholders’ valuable insights. More research is necessary to determine the long-term effects and efficacy of motion graphics in real-world settings and to develop evidence-based plans for their application in mental health promotion and support.