The Impact of K-POP Idol Exhibition Experiences on MTE, Re-Experience Intentions, Recommendation Intentions, and Consumption Intentions of Idol Related Products -Focusing on Chinese K-POP Idol Fans with Exhibition Experience-

Purpose - This study analyzes the impact of K-POP idol exhibitions on Chinese fans' memorable tourism experiences, recommendation, re-experience, and consumption intentions.Design, data, and methodology - A survey of 273 Chinese fans explores how direct idol experiences, exhibition factors, and experience quality impact memorable tourism experiences (MTE) and behavioral intentions.Result - Idol experiences positively affect exhibition factors and quality, strengthening fans' emotional connections. Unexpected and novel experiences significantly enhance MTE, while empathy and educational experiences do not. Entertainment-aesthetic experiences positively influence MTE, but deviation experiences have no impact. Memorable exhibition experiences boost fans' recommendation, re-experience, and consumption intentions.Conclusions - K-POP idol exhibitions play a crucial role in shaping fans' behavioral intentions, highlighting their significance in both the idol and tourism industries.