A Study on the Effect Relations among Wellness Tourism Experience, BRAVO Lifestlye, Successful Aging and Tourism Intention

Purpose - This study aims to select a more active research subject called active seniors and empirically verify the relationship between Wellness tourism experience, BRAVO lifestyle, successful aging, and tourism intention, which are very important values for them.Design, data, and methodology - The study method was to conduct a online and offline survey research. The survey was analyzed with 588 valid questionnaires. Data analysis was conducted using SPSS 27.0 and AMOS 26.0 the hypothesis was tested through structural equation modeling.Result - Economic, relational, and occupational lifestyles were found to have a positive impact on health, social participation, self-actualization, and tourism intentions. Economic stability and social relationships emerged as important factors in promoting participation.Conclusions - It was confirmed that various factors play an important role in the wellness tourism experience and the formation of tourism intention. In particular, health, social participation, and self-realization factors were identified as important factors for active seniors, and they were able to recognize them differently according to their BRAVO lifestyle.