International Journal for Recent Development in Science and Technology

Social commerce is growing fast globally, fueled by younger generations who prefer shopping directly through platforms like TikTok and Instagram.The social commerce penetration rate had risen by 23.6% in 2023.It's expected to continue to rise by another estimated 5% by 2028.50% of marketers plan to increase their investment in social selling in 2024 the study is based on descriptive research were used and the data collected through secondary data from the it is find that most of the customers are buying in online due to the influence of social commerce and it is suggested to the customers they need be caution while buying online .This paper explores the rapidly evolving landscape of social commerce (Scommerce), where social media platforms meet online marketplaces.As consumers increasingly turn to social media for shopping inspiration and transactions, businesses must adapt to stay competitive.This research examines the key drivers of S-commerce adoption, effective strategies for businesses to leverage social media for commerce, and the impact of S-commerce on consumer behavior and firm performance.The findings provide valuable insights for managers and marketers seeking to harness the potential of S-commerce and stay ahead in the digital marketplace.