Does Art Make a Difference? – An Experimental Investigation of Differential Perception and Processing in the Reception of Artistic and Non-Artistic Apocalyptic Climate Images

In this study, we investigate the differential impact of artistic versus documentary dystopian imagery of climate change using an experimental design (N = 1155, German access panel). We present supporting evidence for the hypotheses that abstract artworks depicting dystopian scenarios of climate change, compared to documentary photographs, lead to higher aesthetic judgments, are likely to evoke stronger positive and weaker negative emotions, and result in greater psychological distancing, lower attention to climate change, and reduced efficacy beliefs to mitigate climate change. Moreover, based on an exploratory content analysis, we show that most participants recognize a nature motif and reference to an environmental problem in both images. However, only the artwork prompted positive reactions or unique interpretations beyond the immediate subject of the image. Our study highlights a critical need for a balanced use of visual media in climate change advocacy.