MEASURING INFORMATION TECHNOLOGY GOVERNANCE USING COBIT 2019 FRAMEWORK AT TOURISM INDUSTRY

Although PT XYZ has adopted information technology, it has not formally assessed its governance, leading to persistent issues in IT management, human resource capabilities, and alignment with business processes. This study evaluates IT governance at PT XYZ, a company in the travel and tourism industry, where rapid technological advancements have impacted operations. Using the COBIT 2019 framework, the study assessed IT governance through interviews and literature review, focusing on the domains APO04 – Managed Innovation, BAI02 – Managed Requirements Definition, BAI03 – Managed Solution Identification & Build, and BAI05 – Managed Organizational Change. The results indicate that these domains are at level 2, "Largely Achieved," highlighting areas of improvement. This benchmark provides practical recommendations to enhance IT governance and improve integration between IT and business functions. The findings offer PT XYZ actionable steps to strengthen governance practices, improve organizational performance, and better align technology with strategic business goals.