Awareness and Response to MTN Mother and Child Health Programme among Women of Reproductive Age in South East, Nigeria

One such initiative is the corporate social responsibility of MTN Foundation titled MTN mother and child health programme. It is on this background that this project examined the awareness and response of women of reproductive age in the South East towards the MTN mother and child health corporate social responsibility (CSR)programme. A survey method of research was used to carry out the study, questionnaire was used to generate data. The sample size of the study was 385, but the study analyzed 367 copies of its questionnaire. Carrol’s Pyramid of Corporate Social Responsibility and The stakeholder theory formed the theoretical basis of the study. The study tested one null hypothesis and this was done with Chi-Square. Findings from the study reveal that the level of awareness about the MTN Corporate Social Responsibility (CSR) programme was low. It was found that the knowledge level of women of reproductive age about MTN mother and child health programme was poor. The respondents had a positive attitude and were predisposed to adopt the issues addressed by the Corporate Social Responsibility (CSR)programme. Based on the responses, some of the challenges facing the MTN mother and child health Corporate Social Responsibility (CSR)programme include, lack of space in the MTN health centre, distance of the MTN mother and child centre and Limited health treatment. The result from the hypothesis test showed that there is a significant relationship between the awareness and responses of women of reproductive age towards the MTN mother and child health Corporate Social Responsibility (CSR)programme. Based on the findings, the study recommended among things that MTN should establish more mother and child health care centres so that more women can benefit from the CSR programme. The study concluded that MTN Foundation has done a good work to help solve immediate problems of the society by providing it with the health care that I needs and developing the quality of life. More effort is needed to spread proper awareness concerning this program and in-depth information on what it seeks to achieve.