Determinants of Big Data Analytics Adoption by Small and Medium Industries (SMEs) in the Perspective of the Technological-Organizational-Environmental (TOE) Model in Bali

Big Data Analytics has become a hot topic in the business world because its impact has successfully changed the way companies manage and improve high-value business performance. Regarding the factors that influence the adoption of Big Data, it has been widely used in large businesses, but the determining factors for its implementation in small and medium-sized companies are still unclear and very rarely applied in the SME sector. Therefore, the purpose of this study is to answer the main problem, namely what factors influence the adoption of Big Data. Data analysis from 79 SMEs in Bali-Indonesia revealed that complexity, uncertainty and insecurity, trial ability, observability, top management support, organizational readiness, and external support significantly affect the adoption of BDA. These findings confirm as determining factors in adopting BDA implementation in small to medium-sized companies. Understanding the drivers of BDA implementation helps managers to use the right initiatives that are essential for effective implementation. The results enable BDA service providers to attract and deploy BDA in small to medium-sized companies.